Introducing two new solutions powered by Ads Data Hub
<div><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02789775_Google_GMP_ADH_Rebrand_Asset_Sep22.max-600x600_yCkO8tO.png">Ads Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.</div>
How to Determine Your Facebook Ads Budget
I’m often asked what a minimum Facebook ads budget should be in order to get results. This is a complex question, and the answer is based on several contributing factors.
But, let’s break this down and focus on running a single campaign with a single ad set.
There’s some math involved (don’t be scared!).
Determine Your Optimization Goal
Before you set a budget you have to figure out what it is you’re trying to accomplish. Why? Because it takes far less budget to make an impact with top-of-the-f
Meta is Bringing Back Breakdowns for Conversion Reporting
What once was old is new again. After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting.
This update follows a recent theme. After removing functionality in response to iOS 14 restrictions in 2021, Meta is beginning to bring them back. The return of breakdowns for conversions follows closely behind the Compare Attribution Settings feature and 28-day click attribution.
In this post, let’s clarify what Breakdowns are, what specifically went away, what’s
Future of TV Briefing: How CTV ad spending grew in Q3 2022
This week’s Future of TV Briefing tracks how ad dollars were doled out on connected TV screens in the third quarter as traditional TV ad spending shrunk.
CTV seizes spend
3 questions about Bob Iger’s plans for Disney
Streaming keeps viewership lead as broadcast TV regains ground
TV new networks’ cost-cuting, Paramount’s corporate changes, NBCUniversal’s measurement currency council and more
CTV seizes spend
The key hits:
CTV ad spending increased year over year in Q3 2022
How social media managers are coping with the Twitter debacle
This article was first reported on, and published by Digiday sibling WorkLife
Social media managers need a new game plan. Twitter – once a stable and trusty workhorse for social media strategists everywhere – now resembles the most wildly unpredictable social platform in the marketing arsenal.
Mass firings, followed swiftly by mass resignations by remaining staff appalled by the new leadership’s expectations about working conditions, has led to temporary office closures. And over the last
Should You Pull Back Your Facebook Ads This Holiday Season?
We’re entering one of the biggest weeks and months of Facebook advertising for the year. Consider pulling back.
I’m not suggesting everyone should pull back. It’s just that this period of time isn’t ideal for everyone.
Let me explain…
As I type this, we’re a couple of days from Black Friday. Next week is Cyber Monday. Even when those “days” expire, there will be a push for sales throughout the rest of the year.
Some brands will be jumping into Facebook ads for the first time t
New Meta privacy updates for teens
Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries.
New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy settings affect:
Who can see their friends listWho can see the people, Pages and lists they follow Who can see posts they’re tagged in on their profileRev
The Proper Setup to Manage Facebook Ads for Clients
If you manage clients, the way that you work with them to manage their ads is critical. Not only is the right way good for organizational purposes, but it could protect you from getting your accounts shut down.
Doing this properly is often a big ask for non-technical clients, particularly those with small budgets who were never guided properly to begin with. But you must.
One day, you’ll be grateful that you did. And your clients will be, too.
1. Your Client Must Have Their Own Business Manager
Inside Telemundo’s marketing strategy for the World Cup
The World Cup kicked off in Qatar and major brands have taken advantage of the moment of exposure. Among them is Hispanic television network Telemundo, and its parent company NBCUniversal, which is betting on a marketing strategy that takes advantage of the enormous growth of Hispanic consumers in the U.S.
Claudia Chagui, senior vice president of marketing and creative at Telemundo
Telemundo hopes the competition becomes the largest multi-platform sporting event in the world among its prop
TikTok Audience Insights Guide
TikTok recently launched its new Audience Insights product. If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights.
Actually, it’s not only set up just like the current version of Facebook Audience Insights, but TikTok’s product even brings back some benefits that Facebook took away.
Let’s dig in…
Access Audience Insights
From your TikTok Ads Manager, go to Reporting and select “Audience Insights.”
It’ll look like this…
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
The opportunity in question is the Fifa World Cup. It’s like catnip for advertisers — even in a downturn where ad dollars are scarce. Better to try and get swept up in the slipstream of an event like that while it lasts. Same as ever for media owners. Even more so for a sports media company like Footballco that makes more than 90% of its revenue from ads sold on news sites it owns Goal and Vo
How I’ve Pivoted to Short-Form Video on TikTok and Reels
If you’ve been following me on any of my primary social channels during the past month or so, you’ve likely noticed a very clear pivot. I am deeply invested in short-form video.
This is a complete 180. I’ve long resisted video creation in every form. Admittedly, the delay was not smart strategically. But there were many reasons behind that delay.
It hasn’t been an easy transformation. It required getting uncomfortable. I was forced to get in front of the camera, something I really haven’t liked
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners.
For example, Commerce Layer is among the judges’ picks, winning Best E-Commerce Technology for its API-first checkout solution. As a composable solution, Commerce Layer helps brand
Facebook has rolled out a new Pages experience
Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses.
The new Pages layout. The new Pages experience has a more “streamlined layout, easier navigation between your personal profile and business pages, a Professional Dashboard to manage all of your activities quickly in one central location and access to a dedicated Feed to more seamlessly interact with people on Facebook as your busines
New Feature: Target Instagram Followers
It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers.
If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include followers.
We’ll get to that. Let’s walk through how it works and how you can start targeting your Instagram followers today.
Make Sure It’s a Business Account
First, I don’t want to assume that you have everything set up properly to use this. Make sure that your Instagram profile
Will Facebook Ads CPM Costs Increase This Holiday Season?
As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. In particular, will Facebook ads CPM costs increase?
There is good reason to hope, based on current trends, that any seasonal cost increases may be subtle. And that could be critical for advertisers who have struggled to generate consistent, profitable results since the iOS-related changes o
Compare Attribution Settings Returns to Facebook Ads Manager
Oh my goodness. Finally. After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager.
Let’s provide a little bit of history on the feature, why you should care, and how to use it…
“Attribution” is how Facebook gives credit to an ad for conversions. By default, an ad gets credit for a conversion if a targeted user clicks your ad and converts within 7 days or views your ad without clicking and converts within a day.
3 ways for hotels to maximize their presence on Google
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.That’s because travelers often come to Google to research and decide where they want to stay.As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business and get you free direct bookings. Here are 3 steps to help you optimize your presence on Google through the holiday season, and b
Tired of hot takes on Elon Musk’s ownership of Twitter? Let’s talk numbers
Twitter and Elon Musk — you can’t read anything at the moment without the unfolding dramas appearing in headlines.
Since Musk initially floated the idea of buying Twitter, in what feels like many moons ago back on April 14, through to the completion of the deal on Oct. 27, Twitter has seen a fluctuation of ad spend, prices and users.
Here’s the rundown on how the capricious relationship between Twitter and its new owner Elon Musk has shaken out so far.
Ad dollars go wherever Musk isn’t
Facebook Ads and Audience Saturation
If you’ve noticed a drop in performance for a Facebook ad set, it may be due to audience saturation. But, how can you know for sure?
Luckily, there’s a way. And it’s clear that most advertisers don’t realize that it exists.
Let’s take a closer look at what audience saturation is, how you can detect it, and what you can do about it.
What is Audience Saturation?
You’ve saturated your audience when you’ve reached most of the people within a potential audience — or at least those who are most likely